Alison Dalton

Senior Writer

FAIR Health

Clinical Writer/Senior Editor

Medscape/WebMD

Medscape/WebMD

SENIOR EDITOR/CLINICAL WRITER (2016-Nov 2017)

• Primary moderator for Consult, an online crowdsourcing platform for physicians
• Created and published marketing-oriented newsletters and email pushes
• Edited physician posts for clarity and accuracy; added links to relevant references
• Contributed to 25% growth in unique users (UUs) year over year, far exceeding 10% goal
• Helped to achieve over 40% growth in app use
• Contributed to near doubling of physician posts year over year

EDITOR AND WRITER for Medscape Reference

• Updated and referenced Medscape Cardiology and Radiology articles
• Wrote popular online medical quizzes
• Rewrote Medscape Oncology articles for use on mobile devices

Freelance Medical Writer/Editor

Various Clients

• Created project proposals and magazine articles for the Mount Sinai Health System Office of Development
• Wrote press releases for the NYU Langone Office of Media Relations and Public Affairs
• Developed marketing materials (brochures, newsletters, emails) and blog posts for private stem cell bank and sustainable chemicals company

Senior Medical Writer/Editor

TheVisualMD.com/Anatomical Travelogue

• Created written content for 25+ SEO-optimized “Health Center” mini-websites, each including both condensed and long-form text as well as interactive content. Topic areas included oncology, endocrinology, orthopedics, immunology, neurology, cardiology, nephrology, and pulmonology
• Wrote and edited content for $3M medical communications campaign detailing over 70 medical tests (the Biomarker Library). Client: Quest Diagnostics
• Created text for iBook Conception to Birth (2012) in close collaboration with anatomical illustrators
• Developed written content for bestselling mobile app describing the 40 weeks of pregnancy
• Created text for online interactive brochure on type 2 diabetes. Client: AdVaMed
• Wrote video scripts on type 2 diabetes and glucose management
• Created and edited text for $1.5M online nutrition program, including an interactive library defining 70 nutrients. Client: Frito-Lay
• Developed marketing materials including press releases, newsletters, and social media blasts

Science Researcher and Editor

Jonathan Grupper Productions for The Science Channel

• Interviewed scientists and physicians to discover dramatic, relevant content for popular Science Channel documentary special Exploring Time, coproduced with the National Science Foundation   
• Independently researched stories in neurology, cardiology, cardiovascular disease, psychology, and physics; selected the most compelling for presentation and production
• Advised writer and producers on medical and science issues

Medical Writer and Editor

Euro RSCG Life Chelsea (pharmaceutical advertising)

Medical writer (2003-2005)

• Wrote educational and promotional pieces targeting physicians, sales reps, and consumers
• Partnered with art directors to create innovative concepts for  sales and marketing campaigns
• Therapeutic areas: Oncology, infectious diseases, neurology, ophthalmology

Medical editor (2002-2003)

• Rewrote copy for clarity and grammatical accuracy, fact-checked claims, referenced materials for submission to client regulatory department

Medical Editor

Lyons Lavey Nickel Swift (pharmaceutical advertising/medical education)

• Edited and rewrote promotional and educational material, fact-checked claims, edited for grammar and style
• Therapeutic areas: Neurology, cardiology, infectious disease

Medical Editor

Elsevier Science Inc.

Edited peer-reviewed medical journals, Nutrition and The Journal of
Heart and Lung Transplantation