Alison Dalton

Alison Dalton

Learn more about Alison Dalton

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At a glance

FULL NAME

Alison Dalton

LOCATION

New York, NY 10025 United States

EMAIL

alisondaltonwriter@gmail.com

Introduction

Clear, Compelling Content for Enhanced Communication

As a writer and editor, I help my clients to communicate effectively with their target audiences—whether patients, physicians, consumers, businesses, or general readers. My strength is taking complex subjects and transforming them into clear stories that speak to the reader at just the right level. With a background in pharmaceutical communications and years of experience in creating promotional and educational Web and multimedia content, I know how to both persuade and inform.

You can contact me using the form below, or you can email me directly at alisondaltonwriter@gmail.com. Let’s get started!

 

 

 

 

 

 

Photo credit: Fractal Ovary, ©2006 Gilberto Santa Rosa

 

 

Expertise

Extensive experience across a wide range of therapeutic areas, including neurology, oncology, immunology, cardiology, nephrology, and infectious disease. Skilled in developing digital and print content for promotional and educational applications. Specialized in making technical material clear, comprehensible, and compelling to both professional and consumer audiences. Expertise in:

  • web content
  • press releases
  • newsletters
  • social media
  • blogs
  • email
  • books, eBooks, iBooks
  • mobile apps
  • magazine articles
  • brochures
  • direct mail
  • infographics


Resume

Professional Experience

Senior Writer

FAIR Health
May 2018 -

Clinical Writer/Senior Editor

Medscape/WebMD
April 2015 - November 2017

Medscape/WebMD

SENIOR EDITOR/CLINICAL WRITER (2016-Nov 2017)

  • Primary moderator for Consult, an online crowdsourcing platform for physicians
  • Created and published marketing-oriented newsletters and email pushes
  • Edited physician posts for clarity and accuracy; added links to relevant references
  • Contributed to 25% growth in unique users (UUs) year over year, far exceeding 10% goal
  • Helped to achieve over 40% growth in app use
  • Contributed to near doubling of physician posts year over year

EDITOR AND WRITER for Medscape Reference

  • Updated and referenced Medscape Cardiology and Radiology articles
  • Wrote popular online medical quizzes
  • Rewrote Medscape Oncology articles for use on mobile devices

Freelance Medical Writer/Editor

Various Clients
March 2014 - April 2015

  • Created project proposals and magazine articles for the Mount Sinai Health System Office of Development
  • Wrote press releases for the NYU Langone Office of Media Relations and Public Affairs
  • Developed marketing materials (brochures, newsletters, emails) and blog posts for private stem cell bank and sustainable chemicals company

Senior Medical Writer/Editor

TheVisualMD.com/Anatomical Travelogue
September 2007 - March 2014

  • Created written content for 25+ SEO-optimized “Health Center” mini-websites, each including both condensed and long-form text as well as interactive content. Topic areas included oncology, endocrinology, orthopedics, immunology, neurology, cardiology, nephrology, and pulmonology
  • Wrote and edited content for $3M medical communications campaign detailing over 70 medical tests (the Biomarker Library). Client: Quest Diagnostics
  • Created text for iBook Conception to Birth (2012) in close collaboration with anatomical illustrators
  • Developed written content for bestselling mobile app describing the 40 weeks of pregnancy
  • Created text for online interactive brochure on type 2 diabetes. Client: AdVaMed
  • Wrote video scripts on type 2 diabetes and glucose management
  • Created and edited text for $1.5M online nutrition program, including an interactive library defining 70 nutrients. Client: Frito-Lay
  • Developed marketing materials including press releases, newsletters, and social media blasts

Science Researcher and Editor

Jonathan Grupper Productions for The Science Channel
November 2005 - April 2006

  • Interviewed scientists and physicians to discover dramatic, relevant content for popular Science Channel documentary special Exploring Time, coproduced with the National Science Foundation   
  • Independently researched stories in neurology, cardiology, cardiovascular disease, psychology, and physics; selected the most compelling for presentation and production
  • Advised writer and producers on medical and science issues

Medical Writer and Editor

Euro RSCG Life Chelsea (pharmaceutical advertising)
January 2002 - November 2005

Medical writer (2003-2005)

  • Wrote educational and promotional pieces targeting physicians, sales reps, and consumers
  • Partnered with art directors to create innovative concepts for  sales and marketing campaigns
  • Therapeutic areas: Oncology, infectious diseases, neurology, ophthalmology

Medical editor (2002-2003)

  • Rewrote copy for clarity and grammatical accuracy, fact-checked claims, referenced materials for submission to client regulatory department

Medical Editor

Lyons Lavey Nickel Swift (pharmaceutical advertising/medical education)
September 1999 - January 2002

  • Edited and rewrote promotional and educational material, fact-checked claims, edited for grammar and style
  • Therapeutic areas: Neurology, cardiology, infectious disease

Medical Editor

Elsevier Science Inc.
July 1998 - August 1999

Edited peer-reviewed medical journals, Nutrition and The Journal of
Heart and Lung Transplantation

Favorite Quotes

Portfolio

MAGAZINE ARTICLES
MAGAZINE ARTICLES
Development: Case for Support
Development: Case for Support
Testimonials
Testimonials
Development: Profiles
Development: Profiles
Press Releases
Press Releases
Social Media Releases
Social Media Releases
Web: Newsletters
Web: Newsletters
Video Scripts
Video Scripts
Web: Health Defs
Web: Health Defs
Web In-Depth: Breast Cancer
Web In-Depth: Breast Cancer
Web: Infographics
Web: Infographics
Magazine Ads
Magazine Ads
Online Promotion
Online Promotion
Pharma Education
Pharma Education
Pharma Promotion
Pharma Promotion
Blog Posts
Blog Posts
TEDMED Presentation
TEDMED Presentation
iBook: Pregnancy
iBook: Pregnancy
iBook: Wellness
iBook: Wellness
Web In-Depth: Chronic Kidney Disease
Web In-Depth: Chronic Kidney Disease

Contact Me












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